Sephora, TikTok bridge beauty, music worlds together with incubator initiative
Sephora and TikTok are coming together to promote diverse representation in the beauty and music space with a new partnership that aims to elevate the role of sound in brand storytelling.
Three Sephora Accelerate brands—Mango People, Sienna Naturals and Brown Girl Jane—worked with Sephora Sounds and TikTok creators on a journey that included a masterclass and in-person songwriting camp to craft a custom music track that encapsulates their unique brand identity.
Brown Girl Jane worked with Sephora Sounds artist Rawan Chaya on “Carousel,”; Sienna Naturals collaborated with J Maya on “H.A.P.I Place”; and Mango People teamed up with Nicole Han on “Glow.”
The result is a song that not only amplifies and supports diverse voices but also educates Sephora Accelerate brands on the strategic use of social content by establishing long-term partnerships rooted in sound, the company shared.
[Read more: Sephora sets opening date for 2025 Accelerate Program applications]
Each sound created by the brands and musicians is available to listen and utilize on TikTok.
