In addition, participants will also work with an assigned advisory team consisting of a financial and investment expert, a legacy industry partner and a current brand founder from within the Sephora portfolio of brands.
[Read more: Sephora’s Beauty Insider members now have access to Paze’s checkout platform]
Accelerate brands currently available to shop at Sephora include 54 Thrones, Basma, Brown Girl Jane, Eadem, Fara Homidi, Hyper Skin, Kulfi, Mango People, Ries, Sienna Naturals, Topicals, Oui the People and Shaz & Kiks.
Finalists will be announced in December and the program will kick off in January 2025.