Sephora’s 2024 Sephoria experience to take place in Atlanta
Sephora’s beauty experience event, Sephoria, is returning in 2024 with a new location for two days.
Set to take place in Atlanta’s Pullman Yards on Sept. 27 and 28, the in-person event will feature more than 50 visual and tactile brand activations from a lineup that includes:
- Rare Beauty by Selena Gomez
- Fenty Beauty by Rihanna
- Makeup by Mario
- Danessa Myricks Beauty
- Dr. Dennis Gross Skincare
- FORVR Mood
- Cay Skin
- Glossier
- Glow Recipe
- Sol de Janeiro
- Tatcha
- Laneige
- Tarte
- Drunk Elephant
- Ami Colé
- Moroccanoil
- K18
- Yves Saint Laurent
- NARS
- amika
- Charlotte Tilbury
- Natasha Denona
- Youth to the People
- Brown Girl Jane
- Valentino
- Dyson
- Maison Margiela
- LYS Beauty
- Kayali; and
- Sephora Collection
[Read more: Sephora updates Beauty Insider birthday gifts for 2024]
“We are thrilled to take the Sephoria experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market,” said Jessica Stacey, senior vice president of external communications, experiential and marketing partnerships at Sephora. “Sephoria promises to deliver on an abundance of newness this year—starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise, and discovery in beauty. Our Funhouse comes to life through multi-sensory, transportive, prismatic activations, which extends to the many amazing brand booths and masterclasses on-site, creating an atmosphere in which all are welcome to express themselves in vibrant new ways. We look forward to debuting an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”
The event will feature new hero programming, including a dedicated spotlight on Sephora’s We Belong Campaign, meant to immerse attendees in Sephora's purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
