Sephora’s Beauty Insider members now have access to Paze’s checkout platform

The Paze online checkout platform is now available to Sephora shoppers—specifically members of the beauty retailer’s Beauty Insider loyalty program.

Paze, offered by various banks and credit unions including Bank of America, Capital One, Chase, PNC Bank, Truist, US Bank and Wells Fargo, requires no manual entry of card information, no third-party app and no username or password. 

“At Sephora, we continue to put our customers at the center of our business and seek out innovative ways for them to shop and enjoy their favorite beauty products,” said Stefan Jensen, vice president, treasurer of Sephora. “Our focus has always been on providing a seamless shopping experience, and we're excited to offer Paze to our most loyal shoppers. Through our integration of Paze, Beauty Insider members will have even more flexibility, along with a convenient way, to check out online.”

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Developed and created by Early Warning Services, Paze works by combining the user’s eligible debit and credit cards in a single wallet to enable shoppers to make their purchases without having to enter any card information. 

Transactions are tokenized for added security as the actual card number is not shared with merchants, the company said. 

“Sephora continues to embrace innovation in payments, and Paze provides their Beauty Insider members merchants an even better online checkout experience,” said Catherine Murchie, head of operations, Paze. “This collaboration marks a significant milestone in enhancing the customer experience, providing Sephora shoppers with a seamless and efficient way to complete their purchases.”