Sephora kicks off 2025 with updated Beauty Insider birthday gifts
A new year means new rewards for Sephora’s Beauty Insider members.
The beauty retailer is showcasing its new birthday gift offerings, which include viral products from Makeup by Mario, Summer Fridays, Laneige, amika, Kerastase and Juliette Has A Gun.
In addition, exclusive options from Burberry and Kayali, which will make their debut later in the year, will be available.
Members who belong to the VIB and Rouge tiers will have access to online-exclusive gifts released each quarter, with the first being from Skinfix.
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"Our annual birthday gifts are such a special and celebratory moment for our more than 40 million Beauty Insider Members and this year we have even more coveted offerings shoppers can choose from," said Emeline Berlind, senior vice president and general manager, loyalty at Sephora. "This year, we are offering our biggest selection ever—filled with curated gifts across every category at Sephora for customers to pick what best suits their needs and routines. This is truly a unique-to-Sephora experience, and we love that we’re able to show our appreciation to our amazing Beauty Insider members every year!”
Beauty Insiders can also opt for 250 points instead of a physical gift, which will be available exclusively in-stores.
The 2025 birthday gift lineup includes:
- Makeup by Mario: The set will include the MoistureGlow Plumping Lip Serum in the shade Rosewood Glow, and the Ultra Suede Sculpting Lip Pencil in the shade Rich Mauve;
- Summer Fridays: Included in the set is the Jet Lag Mask, Lip Butter Balm in the shade Pink Sugar and the Rich Cushion Cream Ultra Plumping Moisturizer Packette;
- Laneige: The set includes the Water Bank Blue Hyaluronic Cream Moisturizer, Cream Skin Refillable Toner and Moisturizer, and the Lip Sleeping Mask in the shade Berry;
- Amika: Included are the Kure Strength Shampoo for Damaged Hair, Kure Strength Repair Conditioner for Damaged Hair and Kure Intense Strength Hair Mask;
- Kerastase: The set includes the Elixir Ultime Hydrating Hair Oil and Nutritive 8H Magic Night Serum;
- Juliette Has A Gun: Included is the Not a Perfume EDP and Juliette EDP;
- Skinfix: the online exclusive set includes the Triple Lipid-Peptide Cream and Triple Lipid Activating Serum.
The Juliette Has A Gun and Kerastase sets are not available at Sephora at Kohl’s or online at Kohl’s.
