Shay Mitchell named newest Maybelline New York global ambassador

Maybelline New York has added a new face to its ever-expanding brand ambassador roster. 

Actress, entrepreneur and founder of the popular travel and lifestyle brand Béis, Shay Mitchell, is the latest celebrity to join the brand. 

“At Maybelline New York, we believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun,” said Trisha Ayyagari, global brand president of Maybelline New York. “As an actress, entrepreneur and mom, Shay Mitchell is carving out a path in the world this is truly her own—she inspires us all to take on new adventures and embrace our individuality.  We are beyond thrilled to welcome her to the Maybelline family.”

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Mitchell will be featured in upcoming product and brand campaigns, including announcing the launch of two beauty products as a Maybelline ambassador.

“I am thrilled to be joining the Maybelline family. As a brand that has always valued self-expression and individuality, it is an honor to be a part of their story,” said Shay Mitchell.