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05/13/2022

SheaMoisture revitalizes spring hair care routines with 2 new lines

New launches from the brand include a Creams line and revamped Raw Shea Butter Deep Moisturizing Collection and Edge Stylers.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Spring is here and SheaMoisture is looking to aid consumers who are on the hunt for new products designed to elevate their hair care routines.

The beauty brand is debuting its new and improved Raw Shea Butter Deep Moisturizing Collection, which was formulated to deliver nine times more moisture for advanced healing moisture for smoother and softer hair. Made with a blend of raw shea butter, sea kelp and argan oil, the line also aims to leave strands manageable, soft and conditioned.

In addition, the company also shared news of the debut of the Edge Stylers and Creams line, which are infused with naturally derived flaxseed and nourishing natural ingredients to leave hair with hold, softness, definition and shine.

[Read More: SheaMoisture’s Even & Radiant collection targets appearance of dark, post-acne spots]

Products that are part of the revamped Advanced Raw Shea family include:

  • Shampoo, which delivers healing moisture while satisfying the needs of curls and coils;
  • Conditioner, which moisturizes and softens hair;
  • Detangler, which aids in releasing knots and also delivers healing superior slip that eases tangles to minimize breakage;
  • Leave-In Conditioner, which smooths hair and is ideal to prep natural styles or transitioning hair with ease;
  • Treatment Masque, which deeply conditions dry hair, restores natural lipids and creates an environment for curls to thrive; and
  • Twist Custard, which is a styling custard that softens and smooths hair, elongates and defines curls and provides twist-out styles with a medium hold and moisturized glow.

Currently, the Raw Shea Butter Deep Moisturizing Collection is available at Walmart stores.

[Read More: SheaMoisture controls frizz with papaya, neroli]

Items that are part of the Edge Stylers and Curl Cream line include:

  • Coconut & Hibiscus Edge Styler, a styling gel that provides long-lasting hold and shine without drying out strands, while also defining and smoothing hair, as well as taming frizz and flyaways;
  • Jamaican Black Castor Oil + Flaxseed Edge Styler, designed to help users achieve fuller-looking, laid edges and smooth and sleek styles;
  • Coconut & Hibiscus Edge Gel, formulated to help users achieve smooth and laid edges, as well as defined baby hairs, it is color-safe and also tames frizz and flyaways;
  • Jamaican Black Castor Oil + Flaxseed Edge Gel, a gel that provides long-lasting hold without drying out edges, as well as adds texture and fullness to edges while taming frizz and flyaways for sleek and smooth styles;
  • Moringa & Avocado Power Greens Curl Butter Cream, a curl cream that provides soft curl definition without weighing har down with its revitalizing formula that transforms dull, curly coily hair into healthier strands;
  • Manuka Honey Hydrate + Repair Whipped Curl Cream, a lightweight curl cream that provides definition with a soft, flexible hold that also hydrates and strengthens hair to reduce breakage while styling; and
  • Manuka Honey & Mafura Oil Intensive Hydration Leave-In Conditioner, a leave-in conditioner that nourishes and smooths hair for easy natural styling. Featuring a nutrient-rich formula, it also moisturizes dehydrated strands to help smooth hair and reduce frizz.

[Read More: SheaMoisture caters to men’s personal care needs]

SheaMoisture’s Edge Stylers and Curl Cream line is available for purchase at Walmart stores.

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