The beauty category, most notably the skin care space, has seen a massive resurgence in the demand for environmentally friendly, clean, vegan and cruelty-free products.
Consumers are demanding transparency regarding what ingredients are going into their daily skin care and sun protection products — among other beauty essentials —and calling for harmful chemicals, including phthalates, to be removed. Noticing a shift in this demand, retailers have found ways for consumers to easily find the clean products they desire in brick-and-mortar stores. Clean at Sephora, Conscious Beauty at Ulta Beauty and Target Zero are three such brands.
Sustainable, clean and eco-friendly are no longer buzzwords. Rather, they are key in meeting the growing demand for beauty products that are free of harmful chemicals, friendly to the environment and kind to animals.
This trend ties into the surge in brands obtaining Leaping Bunny and PETA Cruelty-Free certification. Several popular skin, makeup and hair care brands, including Alaffia, af94, Briogeo, CoverGirl, Madison Reed and Versed, among others, have obtained either certification and are proudly informing consumers of the recognition. Overall, this has signaled how brands are noticing the demand from consumers.
Skinfix Resurface+ AHA Renewing Cream
A vegan, all-over body cream that is allergy tested, pH balanced, 94% naturally derived and cruelty free. It smooths and softens rough and crepey skin, and is clinically proven to help reduce the appearance of bumps caused by keratosis pilaris. The body cream contains AHAs and willow bark extract to help exfoliate the skin. It also features nutrient-dense emollients including shea butter, coconut and jojoba oils to feed and hydrate the skin barrier.
Fleur & Bee A’ Game Retinol Serum
With the power of retinol, this serum helps users obtain smoother and younger- looking skin by working to help firm the skin and reduce the appearance of fine lines, wrinkles and dark spots. Packed with ingredients influenced by nature and science, including green tea, jojoba oil and dandelion, the retinol serum is gentle and less likely to cause irritation. This vegan and cruelty-free product, which is free of parabens, sulfates and artificial fragrances, is made with 100% renewable wind energy.
Ahava Dead Sea Osmoter Concentrate Supreme Hydration Cream Blue Light Defender
Ahava is a light cream that helps moisturize skin and prevent aging. Driven by the brand’s exclusive DSOC technology, based on 3X Osmoter concentration, it boosts skin’s hydration and vitality. Additionally, it has EnergiNius, organic plant-based technology from Indian ginseng roots that protects the skin against harmful effects emitted from blue light.
Versed Moisture Maker Hydrating Hyaluronic Serum
A lightweight, nonsticky serum that contains a blend of hyaluronic acid, peptides and antioxidants, the product provides instant dryness relief while boosting the skin’s own barrier function. Featuring polyglutamic acid and snow mushroom extract, the serum aims to provide skin with soothing and plumping hydration.