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Dove celebrates 60th anniversary with limited-edition bar and video
ENGLEWOOD CLIFFS, N.J. — Unilever is celebrating the 6oth anniversary of its Dove brand with the release of a limited-edition 60th anniversary beauty bar and retrospective video as part of its Dove Celebrates 60 Years of Care campaign.
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Beauty app-splosion
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.