Beauty retailer opens experiential store in New York City
NEW YORK — French beauty retailer L'Occitane is looking to redefine the beauty shopping experience with the opening of a new Flagship store in the Flatiron District of Manhattan.
L'Occitane says its new store presents a new shopping model designed for today's consumer, addressing their varying needs for information and immediacy, all the while channeling the rich heritage, natural beauty, and art de vivre of Provence.
"We are thrilled to open the first store of the future at L'OCCITANE Flatiron, one of our flagship stores worldwide and a premier shopping destination in Manhattan," said Paul Blackburn, associate vice president design & construction, North America. "From entry to exit, the multisensory boutique works collectively to create both an immersive and individualized shopping experience, offering clients an unparalleled assortment of product and service."
Venturing into the store, guests can experience a more sensorial journey where they can discover and enjoy L'Occitane's collection of products and fragrance.
Inspired by today's shift in ultra-beauty customization and with a focus on skincare innovations, the store features the first L'Occitane Smart Beauty Fitting Room, where clients can explore, discover and personalize their shopping experience on a digital platform that allows the customer to browse products in a private, digital format that many are more comfortable in, while complimenting with a physical, and sensorial product sampling experience.
L'Occitane Flatiron will also feature person-to-person concierge offering amenities and services from sparkling water to fragrance engraving and custom gift creation.
Christopher Skinner, founder of School House, said: "Beauty is a category that comes with a litany of challenges from an activation, creative and retail experience. Our multi-disciplined approach allowed us to design an experience, one that touches on architectural and fixture design, but is rounded out with digital, cultural and merchandising evolutions for the brand. We aimed to challenge the existing retail structure and antiquated working style for the next generation of consumers."