Skin

WILTON, Conn. — Beiersdorf's Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness.

As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.

LOS ANGELES — Freeman Beauty is strengthening its portfolio with two new products.

New to Freeman Beauty's lineup are Bare Hands lavender and mint nourishing hand and cuticle cream, and Bare Foot lavender and mint healing foot cream.

The new hand and cuticle cream is packed with vitamins, grape seed extract and shea butter that moisturizes and rejuvenates dry skin.

The healing foot cream is a luscious foot cream that not only hydrates and softens dry skin, but also improves skin tone and elasticity for complete renewal, according to the company.

LOS ANGELES — Freeman Beauty's Vita-K Professional line is expanding to now include Vita-K Professional deep facial lines and Vita-K Professional crow's feet treatments.

Like all products in the collection, the formulas feature the ProVita-K complex and anti-aging peptides (Matrixyl 3000) to help give skin a youthful and radiant appearance.

The ProVita-K complex combines the benefits of vitamin K and an amino acid/polypeptide complex that improves the appearance of skin tone and elasticity, according to the manufacturer.

NEW YORK — The Skin Cancer Foundation's Road to Healthy Skin Tour, presented by Aveeno and Rite Aid, hits the road once again in March, providing free full-body skin cancer screenings and informing the public on the latest skin cancer information.

As expected, advancements in technology and women’s reluctance to trade down in a segment that promises to ward off the signs of aging have spelled continued growth for anti-aging skin care products.


“Manufacturers continue to introduce new active ingredients ... while advanced anti-aging formulas are spilling over from the premium segment into the mass channel,” stated Euromonitor International in its most recent U.S. skin care report.

SOUTH BRUNSWICK, N.J. — 3Rx Skin Therapy has announced the introduction of a new skin care line to help repair and rejuvenate skin damaged by such cancer treatments as chemotherapy and radiation, and other dry skin issues caused by medical conditions.

NEW YORK — Black Opal, a line of ethnic skin care and color cosmetics, is launching in early 2011 its new total coverage spot and scar eraser.

The formula is an ultra-pigmented concealer that promises to camouflage blemishes, scars and imperfections to create perfect-looking skin.

The transfer-resistant concealer is available in several shades, including Kalahari Sand, Heavenly Honey, Truly Tropez and nutmeg. The suggested retail price is $8.95 each.

ENGLEWOOD CLIFFS, N.J. Vaseline Intensive Rescue, a Unilever brand, is on a mission to rescue dry skin this winter by sending out the Dry Skin Patrol team.

The team is comprised of real women who know what it's like to have dry skin and is charged with putting their skin and lotion to the test at some of the country's harshest winter activities for skin. Serving as the team's leader is Wendie Malick, an actress and star of TV Land's "Hot in Cleveland."