Sprite quenches thirst with limited-edition take on strawberry lemonade
Summer is right around the corner, and Sprite is looking to quench thirsts with a limited-edition soda flavor and campaign celebrating 50 years of hip-hop.
Sprite Lymonade Legacy, inspired by fans and culture, features a splash of lemonade and strawberry flavors.
The limited-edition flavor drop and original Sprite will feature exclusive and limited packaging with an on-pack QR code that gives consumers access to a series of drops in honor of hip-hop’s 50th, the company said.
[Read more: Truly Hard Seltzer enters spirits-based category]
“Our resume speaks for itself,” Chaney said. “Sprite took a chance on hip-hop before it was cool, and has always been of the culture, not only for the culture. We’ve shown up for both moments big and small, amplifying the endless possibilities of the now-omnipresent hip-hop lifestyle and its profound impact on music, sports and fashion. So, it’s only fitting that we pay homage to all hip-hop has been, is and will be.”
Experiences consumers will be able to win include Rolling Loud Lifetime Passes and meet-and-greet tickets for Drake’s “It’s All A Blur” summer tour, which will feature Sprite as the lead beverage sponsor. As well as signed merch like Nas Polaroids and signed directorial slates from Rakim, GlorRilla and Latto, and access to content featuring Latto and Rakim.
[Read more: Consumers seek beverages with health benefits that go beyond hydration]
“Our ‘Summer of Drops’ focuses on our fans’ passion points—music, fashion, art and entertainment—and draws inspiration from sneakerhead drop culture,” said Aaliyah Shafiq Ely, vice president of sparkling flavors category. “The diverse array of prizes offers something for everyone to get excited about, and our overall campaign is the latest example of Sprite responding to what fans want with both experiences and products.”