“We are so excited to partner with my all-time favorite cereal, Cinnamon Toast Crunch. We've taken the best part of eating cereal, the awesome Cinnamilk at the bottom of the bowl, packed that flavor into the center of a Stuffed Puffs, and coated them with crunchy crushed Cinnamon Toast Crunch,” said Mike Tierney, founder and CEO of Stuffed Puffs. “Our newest Big Bite with Cinnamon Toast Crunch is the perfect treat that puts the biggest smile of nostalgia on my face.”
Each fluffy marshmallow is filled with real Cinnamon Toast Crunch crème and blasted with cereal crumbles, the company said.
“We are thrilled to partner with such an innovative brand that has completely reinvented what it means to be a marshmallow,” said Mindy Murray, General Mills, senior marketing communications manager. “Bringing Cinnamon Toast Crunch into such a fun and delicious sweet treat is an exciting expansion of our brand and for our consumers.”