Suave Pink caters to lush, coily hair care needs

The Lush & Coily collection is infused with natural shea butter to moisturize and pure coconut oil to enhance shine and reduce breakage, the company said.
Suave Pink Lush & Coily collection

Suave Pink is expanding its hair care offerings with a brand-new collection.

The Lush & Coily line for natural hair consists of unique formulations co-created by a community of more than 5,000 women with natural hair to address the moisturization needs of those with curls, coils and waves, the company said.

[Read more: Hairitage’s Anti-Dandruff collection treats specific scalp, hair needs]

Infused with natural shea butter to moisturize and pure coconut oil to aid in fighting frizz, reducing breakage and enhancing shine, products part of the line include:

  • Sulfate-Free Cleansing Shampoo & Moisturizing Conditioner: Formulated with an amino strengthening complex technology, it gently cleanses to strengthen and remove buildup without stripping hair of its natural oils. In addition, it also makes hair easy to detangle, tames frizz and enhances shine;
  • Leave-In Conditioner: Made to strengthen and protect against breakage while detangling, it also helps provide tresses with extra moisture;
  • Curl Defining Cream: Formulated to strengthen and enhance natural curl patterns while also adding moisture, shine and softness; and
  • Cream Detangler Spray: Suitable for wet or dry hair, it can help detangle and soften hair for manageability on wash days and revive hair’s natural curl pattern while also adding moisture and shine on non-wash days.

[Read more: Mielle targets frizz triggered by dryness, damage and humidity]

To celebrate the launch of the new line, Suave partnered with Houston-based artist Ashley Price, also known as PinkLomein, to design the new bottle artwork that celebrates the beauty and versatility of textured hair, the company said.

Suave Pink’s Lush & Coily collection is available for purchase at Walmart.

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