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T3’s styling tools personalize heat distribution


T3 is adding brand new technology to its line of beauty tools.

The Venice, Calif.-based company announced the launch of its T3 HeatID technology, which can be found in its new Curl ID 1.25” curling iron and Lucea ID straightening and styling iron.

Created to streamline heat selection by determining the optimum styling temperature for the user’s hair type, this new technology uses an algorithm that considers hair texture, length, color treatment and chemical treatment, and also protects tresses against unnecessary heat exposure, the company said.

“At T3, we strive to continually solve core consumer styling challenges by engineering next-gen technologies that transform the hairstyling experience,” Jade Simmons, T3 director of brand and product development said. “We surveyed real consumers and learned that while they all want smooth, shiny and long-lasting results – they are also concerned about the amount of heat their hair is exposed to during styling."  Research conducted by the brand showed that  72% of women think they have to turn up the heat to get the styling results they want. "To address the concern, we went beyond traditional heat management to deliver a solution that takes the guesswork out of temperature selection.”

Both the Lucea ID and Curl ID are equipped with a smart microchip and advanced dual heaters that monitor and manage heat output for temperature consistency across both plates throughout the styling process, the company said.

In addition, both irons contain CeraGloss ceramic coating and negative ion generate to seal the cuticle and deliver healthy-looking hair.

“Developing a first-of-its-kind technology certainly required trial and error, with unexpected hurdles along the way. But our determination to succeed and bring this product to market brought out creativity and original thinking that allowed us to imagine and execute this technology and key features in completely new ways,” Simmons said.

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