Tom’s of Maine rolls out deodorant, antiperspirant line
Tom’s of Maine is broadening its personal care portfolio with the rollout of its new deodorant and antiperspirant offerings. To kick off the launch, the brand is debuting its new Smell Good, Good" campaign.
The products are not tested on animals and are free from dyes, parabens, baking soda, and artificial fragrances and preservatives.
The aluminum-free deodorant is designed to glide onto the underarms and apply clearly, and offers users 48-hour sweat and odor protection, per the brand.
“At Tom’s of Maine, we strive to make top-of-the-line natural personal care products that are rooted in good all around,” said Cristiane Martini, general manager at Tom's of Maine. “That’s why we’re introducing our 'Smell Good, Good' campaign with this launch. We believe in combining the good in science and nature to help people smell good, with our new odor and wetness protection, while also feeling proud of supporting a brand that does good for people and our communities.”
[Read more: Every Man Jack rolls out sustainable bar soap collection]
Available in 11 scents—clean coast, coconut mango, cucumber aloe, eucalyptus mint, lemongrass tea tree, mountain spring, north woods, rose vanilla, sandalwood vanilla, unscented and wild lavender—the products can be found at such retailers as Walmart, Target, Whole Foods and Amazon for an SRP of $7.99 each.
