Secret has introduced the Whole Body Deodorant collection featuring aluminum-free products formulated to be used all over the body to tackle odor.
Made to provide 72-hour odor protection in three different formats—a smooth gliding stick, water-based cream and nitrogen-powered spray—the line is gentle enough to be used on the skin and goes on clear, the brand stated.
To celebrate the launch, Secret has partnered with ThirdLove, which is best known for its inclusive sizing, by offering a full-size product with all purchases made on the clothing brand’s website.
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“Body odor outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed,” said Kate DiCarlo, senior communications director, personal care portfolio, Procter & Gamble. “The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident.”
The full collection includes:
- Aluminum Free Whole Body Deodorant Stick: Ideal for use under the breasts or where thighs rub together. Made with shea butter and coconut oil, the stick glides on smooth and clear. Available in Peach & Vanilla Blossom, Lilac & Waterlily scents and Unscented.
- Aluminum Free Whole Body Deodorant Invisible Cream: Ideal for use in intimate areas, it can easily and precisely be applied by hand. Made with skincare ingredients, the water-based cream absorbs quickly with no pilling. Available in Peach & Vanilla Blossom scent and Unscented.
- Aluminum Free Whole Body Deodorant Spray: Allows for touchless application across the body. Made with 100% natural propellant so you experience the full array of light, fresh fragrance notes. Available in Peach & Vanilla Blossom and Lilac & Waterlily scents.
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“Our styles are designed to help women look and feel their best, and Secret's latest innovation is a natural fit for our mission,” said Heidi Zak, co-founder and CEO of ThirdLove. “We’re a brand that obsesses over the details. And Secret shares our vision of empowering women by designing products for their unique needs.”
The collection is available at major retailers nationwide, for the suggested retail price of $12.99.