Tula Skincare launches Radiant Skin Brightening Serum Concealer
Tula Skincare is expanding its skin care-meets-makeup hybrid products by launching a new item that blends the benefits of a skin-brightening eye treatment with a concealer.
The Radiant Skin Brightening Serum Concealer is available in 20 shades and is infused with the brand’s Rainbow Seabright Elixir. The product features a serum-like formula to conceal dark circles and discoloration while brightening the skin's appearance, the company said.
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It also contains ingredients such as Tula’s S6 Pro Complex, a patent pending formula containing six blends of prebiotics and probiotic extracts to aid in soothing the skin, improving smoothness and maintaining skin balance, per the brand. It also has eye peptides and tea leaf caffeine to enhance the look of dark circles, skin texture and eye bags.
“Expanding our complexion category to include a concealer was a natural next step for us, especially knowing the strong desire our customers have had for an eye treatment with brightening benefits,” said Tula Skincare CEO Savannah Sachs. “We are excited to have another offering for our glow getters that will surely be a staple in their skincare and beauty routines.”
To promote the launch of the new product, Tula will launch a campaign across its digital platforms and debut a custom shade finder on its website to help consumers find their perfect match concealer shade.
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Consumers can find Tula’s Radiant Skin Brightening Serum Concealer available online and at Ulta Beauty for a suggested retail price of $32.