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06/30/2022

Vitafusion partners with Tiffany Haddish to launch 2-in-1 immune, beauty gummies

The brand is launching its new Multi + Immune Support and Multi + Beauty with a campaign starring Tiffany Haddish.
Gisselle Gaitan
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Vitafusion is looking to reduce the number of vitamins and supplements consumers take daily for their unique health needs.

New from the Ewing, N.J.-based company is Multi + Immune Support, a 2-in-1 gummy vitamin that is a daily multivitamin with vitamin C and zinc, the brand said.

[Read More: New gummy from vitafusion targets brain health]

In addition, vitafusion is launching its new Multi + Beauty, a 2-in-1 multivitamin that includes biotin and retinol, or vitamin A RAE, for hair, skin and nail support.

To celebrate these launches, the brand is working with Emmy Award-winning actress, author and comedian Tiffany Haddish.

“Anything that saves me time on my beauty routine — I am here for it,” said Haddish, who often juggles multiple projects at once. “I was already a huge fan of vitafusion gummy vitamins. It’s great to know I now have the option of taking a yummy gummy vitamin, and not only does it have the nutrients I want, but I can choose one that will support my immune system or my beauty routine. It can’t get easier than that!”

Featuring a tangerine and strawberry flavor, the Multi + Immune Support also includes vitamins A, D and E, as well as B-vitamins and minerals.

The Multi + Beauty supplement, which comes in a grapefruit and lychee flavor, contains 500 mcg of biotin and 450 mcg of retinol per serving.

[Read More: Vitafusion unveils 6 new innovations]

“Sometimes we cant get all of the nutrients we need from one vitamin alone, even when were focused on a well-rounded diet,” said Michael Vercelletto, marketing director of vitafusion gummy vitamins. “That’s why we developed gummy supplements that multitask just like we all do! We’re thrilled to innovate this delicious, powerful blend of essential vitamins and minerals to help with both beauty needs and the immune system.” 

Vitafusion’s Multi + Immune Support and Multi + Beauty are now available in 90-count bottles at such major retailers as CVS Pharmacy, Rite Aid, Wakefern, Publix, Hannaford, Target and Walmart, as well as online at Amazon.

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