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People News — 2/27/12
Brian Cornell has stepped down as Sam’s Club president and CEO, and has been replaced by Rosalind Brewer, who previously served as president of the Walmart U.S. East business unit. Walmart also named Rollin Ford chief administrative officer with responsibility for information systems, global sourcing, global business processes, global shared services and global customer insights. Ford was most recently chief information officer; Karenann Terrell replaced Ford as CIO. Gisel Ruis was named EVP and COO of Walmart U.S., responsible for U.S.
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Shopper experience has always been king; trip differentiator may be more crucial in 2012
WHAT IT MEANS AND WHY IT'S IMPORTANT — Retailers have always been about enhancing the shopping experience, but there are two factors this year that really should underscore the importance in that customer focus. Differentiating a retail shopping trip by experience is a lot friendlier to the margins because a shopper willing to trade on shopping experience also is willing to spend a little more.