Wella Professionals revitalizes damaged hair with Ultimate Repair collection

Wella Professionals is targeting the needs of people with damaged tresses by debuting its new Ultimate Repair line of products.

Consisting of three products—Ultimate Repair Shampoo, Ultimate Repair Conditioner, and Ultimate Repair Miracle Hair Rescue—the collection features an intensive repair solution that rebuilds broken bonds inside the hair while replenishing the outside barrier, the company said.

[Read more: Hims & Hers volumizes tresses with shampoos, conditioners]

“At Wella, we know hair inside out, and what damage looks like. Our expertise is reaching new heights with the launch of Wella Professionals Ultimate Repair,” said Max Morini, Wella vice president of research and development for Wella Professionals.

Designed to replicate how the skin can repair itself, the new line contains alpha hydroxy acid, otherwise known as AHA, and omega-9 to strengthen and rebuild the hair from the inside out, the company said.

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Created for use as a three-step system, the new line of products is available online and at Ulta Beauty.