White Claw reinvents hard lemonade with Refrshr Lemonade line

There’s a new White Claw beverage line designed to reinvent the classic hard lemonade.

White Claw Hard Seltzer Refrshr Lemonade beverages, which feature exotic and rare flavor combinations, are available in four varieties that are crafted to deliver flavor and sessionability, the Chicago-based company said.

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“As the leader in the hard seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said John Shea, chief marketing officer at White Claw Hard Seltzer, USA. “That’s why, with the launch of Refrshr, we’re taking an entirely new and different approach to lemonade, in a uniquely White Claw way, over-delivering on flavor while being incredibly sessionable.”

Available flavors include:       

• Limón with a hint of Calamansi: The calamansi is a citrus found in East Asia and Southeast Asia that features a lemon zest flavor complemented by limón notes;
• Blood Orange with a hint of Black Raspberry: The beverage features refreshing black raspberry combined with blood orange flavors;
• Blackberry with a hint of Red Cherry: This variety pairs White Claw’s blackberry with red cherry flavors; and
• Strawberry with a hint of Kiwi: The drink features an aroma of fresh strawberry and ripe berry flavors complemented by a slightly tart kiwi taste.

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Crafted using the company’s BrewPure process, which results in a clean-tasting alcohol base, each beverage contains 5% ABV, 100 calories and 1 g of carbs per serving, the beverage company said.

The White Claw Hard Seltzer Refrshr Lemonade line is available in a 12-can variety pack nationwide.