Barilla debuts new pesto variations
Barilla is making pasta dinner all the more exciting with three new variations to classic pesto.
The new additions include Creamy Tomato, Sweet and Spicy Pepper and Vegan Pesto, which join the previously launched Rustic Basil and Creamy Genovese.
"This Barilla expansion meets consumers’ growing appetite for genuine Italian flavor with a range that offers creamy, spicy and sweet notes to satisfy diverse preferences,” said Matt Michaels, Pesto brand manager. “With iconic Mediterranean flavor profiles, we believe these Pesto sauces will not only inspire new culinary creations but also bring people together around delicious meals, becoming a cherished staple in kitchens across the country."
[Read more: Barilla New Launches]
The launches include the following options:
- Creamy Tomato Pesto: Featuring a blend of sun-dried tomatoes, it also contains balsamic vinegar, Grana Padano and Pecorino Romano cheeses;
- Sweet and Spicy Pepper Pesto: Made with a blend of grated Italian cheeses, it also features red peppers and chili peppers for a sweet and mild heat; and
- Vegan Pesto: Created from Italian basil, it does not contain cheese.
Barilla’s new Pesto sauces will be available in October exclusively at Kroger stores nationwide, with wider distribution at major retailers rolling out in 2025 for an SRP of $3.99.
