Beard Club’s men’s grooming selection rolls out to Target

Beard Club, a men’s grooming brand, announced that its beard trimmer, body trimmer and beard care products are now available to shop at Target. 

Featuring an assortment of items that are specifically tailored for the modern man, the brand’s products are formulated using ingredients that help nourish, strengthen and style beards of all textures, the company shared. 

“As we see the men's grooming category spotlight shift from wet shave to beard care, we are excited to bring Beard Club’s premium grooming products to Target stores,” said Bryan Welfel, CEO at Beard Club. “With our commitment to quality and innovation, we aim to enhance the grooming experience for men everywhere, and this partnership with Target allows us to reach a wider audience seeking top-tier beard care solutions.”

[Read more: Red by Kiss’ cordless mini shaver takes grooming on the go]

Launching products that are lauded by its brand partners NBA star James Harden and musician Kid Cudi, Target’s assortment of Beard Club products includes the Precision Beard Trimmer, Body & Groin Trimmer, Beard Oil, Leave-In Thickening Beard Conditioner, Beard & Face Wash and Beard & Scruff Cream. 

“Beard Club’s commitment to quality and authenticity resonates with me, and I'm excited our brand is leading the charge in beard care and grooming,” said James Harden.

“I’ve always believed in the power of self-care and expression,” added Kid Cudi. “Teaming up with Beard Club allows me to champion that message and inspire others to embrace their individuality.”

Beard Club’s assortment is now available to shop online and in-store at Target.