Organic self-tanner is hitting shelves

NEW YORK -- An innovative and organic self-tanner is hitting the personal care aisle, and it requires only 10 minutes to be effective.

NKD SKN's Pre-Shower Tan product is applied before a shower. The user waits 10 minutes and then showers. The tan develops gradually over the next four to eight hours.

According to NKD SKN, Pre-Shower Tan is perfect for all skin tones and types, and offers a natural-looking, bronze glow and intense hydration without streaking or transferring onto clothing. It is made with a 100% certified organic DHA and infused with organic ingredients including raspberry, melon and aloe vera to nourish the skin for a smooth, soft, hydrated finish. The tan lasts up to seven days. 

The product's ingredients include:

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  Ginkgo biloba - increases skin’s moisture content and improves blood flow


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  Glycerin - works to moisturize the skin by drawing water from the air into the skin's outer layer


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  Aloe vera - conditions and fights aging

NKD SKN Pre-Shower Tan has a SRP of $19.90. It's currently available at Kohl’s and ULTA Beauty. The product is also in the first stages of rolling out at Walgreens.