Remington launches breakthrough collection of hair tools

MIDDLETON, Wis. -- A leader and innovator in affordable hair care has launched a collection of hair tools designed to create hairstyles that keep up with fast-paced women who are on the go 24/7.

Remington is seeking to transform the hair tool category with its T-Studio Thermaluxe collection, which features proprietary thermal technology that gives women the power to lock in their hair styles from root to tip all day long.

Remington says extensive consumer research showed a consistent need for even heat performance, to avoid damage and styling frustration. That insight inspired the development of the T |Studio Thermaluxe curling wands, straightening irons, setters and blow dryer, all of which feature advanced heating systems that emit optimal heat levels—unique to each tool—to quickly and safely style hair.

"This is how the next generation gets ready," said Daniel Provolo, vice president of marketing at Spectrum Brands. "It's our highest-tech innovation to date and we developed the product because research shows that women are frustrated by a hairstyle that doesn't keep up with their busy lifestyle. The Thermaluxe collection helps women create styles that are proven to withstand life's moments – there are enough things to focus on during the day, great hair should not be one of them."

The highlight of the T|Studio Thermaluxe Wands is a gradient system that concentrates heat at the root, where hair needs it most, while the T|Studio Thermaluxe Straighteners deliver consistent heat across the plates, unlike traditional irons which fluctuate in temperature and can drop up to 20 degrees when opened.

Remington's T|Studio Thermaluxe Pro Series Collection is available exclusively now on Amazon.com and will be rolling out to additional national retailers beginning in August.