Target welcomes Beautycounter

SANTA MONICA, Calif. — When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. In fact, the company recently generated investments from Bono and his wife, as well as Nude founder, Ali Hewson, as part of its acquisition of Nude Skin care from LVMH Möet Hennessy Louis Vuitton. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

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The lineup, available from Sept. 12 to Nov. 5 — or while supplies last — represents Target’s first limited-edition partnership with a beauty brand in a 17-year history of more than 150 designer collaborations across a variety of categories, and demonstrates the retailer’s emphasis on differentiating its beauty selection. It will contain 17 items priced from $12 to $39, including 11 of Beautycounter’s best-sellers, five kits and a new product called Nourishing Face Oil. Dawn Block, SVP of beauty and essentials at Target, called Beautycounter an “industry-disrupting brand known for cleaner, safer products that are premium in nature” and matches what Target’s shoppers want.