Blake Lively announces hair care line Blake Brown
There’s a new celebrity beauty brand hitting shelves.
Blake Lively is the latest celeb to enter the hair care aisle with the announcement of an upcoming hair care line—Blake Brown.
Stemming from what Lively calls her most notable trait, the collection took seven years to develop and was created in partnership with Give Back Beauty.
“Blake Brown has been more than a 7-year labor of love,” said Blake Lively, founder of Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that's cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn't be more proud. We've partnered with the coolest accessible chain out there, Target, to bring this baby to you all. I can't wait for people to try it. In stores August 4th!”
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Launching with 8 SKUs, the line will include shampoos, masks, a styler and mousse, but will not include a traditional conditioner. Instead, the brand will focus on mask treatments that can ne incorporated into showers and hair care routines.
The fragrance profiles of the collection were inspired by Lively’s personal favorites and are intended to take users on a multi-sensorial journey, the brand noted.
"It's been a privilege for me and my team to work with Blake Lively to bring her vision of Blake Brown to life—together we've created something distinctive and incredible," said Give Back Beauty founder Corrado Brondi. "I'm excited about the creation of a joint venture with Blake Lively, that combines the best of Give Back Beauty's expertise in the beauty industry with Blake's unwavering dedication and insightful approach. Blake's drive, purpose, and instincts in developing this brand were unmatched – From the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything, and had a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake's personal touch and commitment to excellence."
Blake Brown will be available at retail exclusively at Target and Target.com starting August 4th, 2024, at price points ranging from $18.99-$24.99.
[Read more: LolaVie rolls out to Ulta Beauty at Target locations]
"At Target, we're committed to offering the kind of innovation and value that gives consumers exactly what they want, which is why I can't wait for shoppers to experience our latest exclusive partnership with Blake Lively," said Rick Gomez, Target's chief commercial officer. "Blake Brown will offer a range of amazing, premium products that will make it easier to get hair you love, at a price you also love and we are thrilled that Target will be the brand's exclusive retail partner."
All Blake Brown products are formulated with clean ingredients to nourish, strengthen, and style the hair, are vegan and cruelty-free, utilize recycled materials and create as little waste as possible.
