Briogeo launches at Cosmo Prof locations

Clean and natural hair care brand Briogeo is partnering with Cosmo Prof by debuting at 500 of its locations in key locations and online. 

“We are so excited to deepen our commitment to the stylist community and to expand our presence in salons through this strategic partnership with Cosmo Prof,” said Nancy Twine, founder and CEO of Briogeo. “When we launched into the professional channel last year, our goal was to build affinity and trust with hairstylists, and we have so much confidence in Cosmo Prof as a new key partner to help us achieve those goals while growing our distribution.”

Through this partnership, Briogeo plans to connect with more stylists in the Cosmo Prof network by rolling out salon-specific education programs that range from advanced certifications to new courses. 

[Read more: Beauty is in the brow]

“We’re thrilled to introduce Briogeo to our Cosmo Prof stores and online, showcasing their best-sellers from the Don't Despair, Repair, Scalp Revival, Destined for Density, Superfoods, Curl Charisma, and Farewell Frizz lines," said Angela Swanner, group vice president of merchandising for Cosmo Prof. "At Cosmo Prof, we’re committed to empowering the professional community through granting access to the finest products to enhance their craft and elevate client experiences behind the chair.”