Bubble Skincare broadens distribution to all Ulta Beauty stores nationwide

Gen Z skin care brand Bubble has expanded its relationship with Ulta Beauty.

This means that the beauty retailer will distribute Bubble’s products, which aim to fix old-school skin care problems with new-school solutions, in all of its locations nationwide and online.

To celebrate this news, the skin care brand is also debuting a brand-new addition to its moisturizer collection—Cloud Surf.

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“We are extremely grateful to Ulta Beauty for expanding distribution of our products to all of its locations," said Shai Eisenman, founder and CEO of Bubble. “This expansion is a pivotal milestone in Bubble’s growth journey, and we are thrilled to continue our partnership with such an iconic and influential retailer. We are also excited to launch our highly anticipated Cloud Surf Water-Cream Moisturizer, which marries our Slam Dunk and Level Up products to help accommodate every skin type.”

Cloud Surf is a light-as-air water cream moisturizer that contains such ingredients as hibiscus extract and celery seed extract and will be available exclusively at Ulta Beauty for one month.

“We are thrilled to expand Bubble products to all Ulta Beauty stores nationwide,” said Penny Coy, vice president of merchandising at Ulta Beauty. “Since launching Bubble, guests of all ages – especially Gen Z—have embraced the brand’s innovative, fun, high-performance products with open arms, and we anticipate the new Cloud Surf Water-Cream Moisturizer will be a welcomed addition. We look forward to the brand’s continued success and the opportunity to inspire more beauty enthusiasts to enhance their skincare routines and discover new levels of self-expression with Bubble.”

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To date, Bubble’s products are available in nearly 9,000 stores within the U.S. and on numerous online channels.