Entertainment Tie-ins / Licensing

Sally Hansen is showing its support for GLAAD with the Pride Collection, which features a rainbow of bold Xtreme Wear shades.

The Color Ultîme x Shay Mitchell Collection consists of four permanent metallic hair color shades that deliver vivid and intense color, the company said.

Nutrabolt, the parent company of C4 and Xtend, announced a new partnership with athlete and social media star Demi Bagby.

The OgXperts campaign, which is composed of a diverse group of beauty influencers and experts, looks to continue the conversation around hair care, the company said.

Actress Diane Guerrero joined vitafusion and The Fruit Tree Planting Foundation's mission to plant 200,000 fruit trees by 2020.

Lime Crime is taking consumers on an interactive experience that will share information about the brand's products and a series of makeup tutorials.

Smirnoff Seltzer launched the pink apple rosé, white peach rosé and strawberry rosé, and a new piña colada flavor.

Jack Daniel’s Country Cocktails launched Southern Citrus, which contains grapefruit and citrus flavors, and a hint of Jack Daniel’s Tennessee Whiskey.