Premiums/ Incentives

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

This Valentine's Day, consumers can purchase the following items:

• SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

CHICAGO — A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

MINNEAPOLIS — General Mills has launched a special promotion in line with the premiere of "Star Wars: Episode I The Phantom Menace" in 3D.

General Mills said its cereal brands will tout specially marked boxes that will contain eight exclusive collectable pens featuring iconic characters from the film. Participating cereals include Cinnamon Toast Crunch (12.8 oz.), Lucky Charms (11.5 oz.), Reese’s Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp (11.25 oz).

ST. PETERSBURG, Fla. — Lady Speed Stick antiperspirant/deodorant is the title sponsor for the 2012 Women’s Half Marathon Series.

The 2012 Lady Speed Stick Women’s Half Marathon Series consists of four events: Bloomington-Minneapolis, Minn. (Aug. 26); Nashville, (Sept. 22); Scottsdale-Tempe, Ariz. (Nov. 4) and St. Petersburg, Fla. (Nov. 18). The series, along with a companion 5k, should host more than 25,000 runners and walkers this year.

WAYNE, N.J. — A leader of the "As Seen on TV" consumer goods category has appointed a new EVP marketing.

Ideavillage Products said Jordan Stanley, a former executive at Y&R Worldwide, will serve as EVP marketing for the company, overseeing the company’s marketing and new product positioning efforts, as well as manage its Direct Response TV initiatives under Ideavillage CEO Anand “Andy” Khubani.