Retailer Campaigns

In the campaign, Sofia Richie Grainge is featured as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun.

Beautycounter’s Clean Eau De Parfum collection features five fragrances.

The company shared that its brand accelerator program would be making a return, with a class that includes a diverse group of hair, skin and body care brands.

E.l.f. Cosmetics and Liquid Death are joining forces on a five-piece, black-metal-inspired makeup vault.

The campaign takes a humorous look at how the outdoorsy protagonist still smells good after partaking in several strenuous activities.

The line caters to all hair types including chemical, relaxed or transitioning, and aims to help restore strands that are dry or damaged, the brand said.

Superberry Sport 1-Step Smoothie features a USDA-certified organic blend of plant-based protein to aid in muscle recovery, the brands said.

Hydroboost is making its debut with a campaign starring singer and songwriter Tate McRae.