Sofia Richie Grainge stars in Sol de Janeiro’s sunscreen campaign
Another day, another campaign announcement for Sofia Richie Grainge.
The media personality and model has been named the face of Sol de Janeiro’s new “Sunscreen Worthy of Your Skin,” campaign that highlights its Rio Radiance SPF 50 collection.
“I’m thrilled to partner with Sol de Janeiro for their ‘Sunscreen Worthy of Your Skin’ campaign,” the model said. “Working with the brand feels natural to me as Sol de Janeiro’s mission of self-celebration aligns with what I share with my community. I love how the campaign and the Rio Radiance SPF 50 collection promote both skin protection and beauty. I adore every product! They feel and look amazing on my skin, and the scent instantly transports me to the beach!”
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In the campaign, Richie Grainge is featured as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun.
Available in three formats and finishes — Rio Radiance SPF 50 Body Lotion, Rio Radiance SPF 50 Body Spray and Rio Radiance SPF 50 Body Oil — the collection and campaign aim to address diverse sun protection needs while also offering nourishment and radiance, the brand shared.
“We’re excited to have Sofia Richie Grainge as the face of our Rio Radiance SPF 50 collection launch campaign, ‘Sunscreen Worthy of Your Skin’,” said Heela Yang, CEO and co-founder of Sol de Janeiro. “Sofia embodies our belief in head-to-toe body care and our mission to spread joy and self-celebration worldwide. With the Rio Radiance SPF 50 Collection, we're ushering in a new era for our brand, highlighting how everyone deserves sunscreen that not only protects and nourishes the skin but also gives an all-over glow.”
