Center Store

Report: Hy-Vee to add clothing boutiques in 4 stores
Budweiser unveils local MLB team cans in select markets
NEW YORK — As baseball season approaches, Budweiser is looking to get fans in certain cities excited with its new customized MLB team cans. The limited-edition cans feature unique designs from local artists and are set to hit shelves March 27 in time for Opening Day on April 3.

Strongbow intros orange blossom flavor, mini cans

WHITE PLAINS, N.Y. — Heineken’s Strongbow Hard Apple Ciders brand is getting into spring with the launch of its new orange blossom cider flavor. The new flavor brings an orange blossom aroma with light sweetness and an apple finish — free of artificial flavors and colors, the brand said.
NPD Group: Protests fueled January office supplies spending

NEW YORK — New data from The NPD Group is highlighting how the widely publicized and attended Jan. 21 Women’s March on Washington — which reportedly saw more than 600 offshoots in the United States and abroad — had a lifting effect on office supplies sales in January.
Truly Spiked & Sparkling launches new flavor

BOSTON — Hard sparkling water company Truly Spiked & Sparkling on Wednesday announced its newest addition to its lineup, Truly Spiked & Sparkling Lemon and Yuzu. The brand’s spiked sparkling water contains 100 calories, 1 gram of sugars, is gluten-free and 5% ABV.

The new flavor incorporates the Japanese fruit yuzu for a subtle tartness to create a citrusy drink when combined with lemon.
Mars brings top U.K. candy to U.S.

HACKETTSTOWN, N.J. — Mars on Tuesday announced the wide launch of its Maltesers — a brand that has been a top-selling bite-size candy in the United Kingdom. The candies were launched at movie theaters in September 2015, but Mars has now debuted the candy in food, mass, convenience and drug retailers nationwide.
Costco enters grocery delivery service game

TAMPA, Fla. — Costco is entering the grocery delivery game via a partnership with online grocery marketplace Shipt. Beginning Tuesday, customers in the Tampa, Fla., region were able to receive home delivery of Costco products.
Poland Spring highlights local greatness with new ad campaign

STAMFORD, Conn. — Nestle Waters North America’s Poland Spring brand this week unveiled its new “Greatness Springs from Here” marketing campaign, which focuses on the northeast, which is where the water brand is sourced. The campaign highlights local people who make a positive impact on their communities through their passion.
Hi-Chew releases spring mix flavor assortment bag

IRVINE, Calif. — Morinaga America on Tuesday announced the debut of its limited-edition Hi-Chew Spring Mix bag in time for Easter. The bag contains three flavors: strawberry, green apple and mango.
Twix debuts new packaging around #LeftTwix, #RightTwix campaign