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  • Persil enlists cats for new digital campaign

    SCOTTSDALE, Ariz. -- Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

  • General Mills to introduce Girl Scout cookie cereal

    General Mills is bringing dessert to the breakfast table with the introduction of at least two new cereals made with Girl Scout cookies.

    The company confirmed this week that is plans to bring Thin Mint and Caramel Crunch cereals to retail shelves in January.

    The news comes after the Girl Scouts announced it plans to introduce two new types of cookies also in January: a s'mores flavor and a chocolate-dipped s'mores cookie.

    According to CNN, General Mills said some of the proceeds will benefit the Girl Scouts of the United States of America. 

  • Organic baby food brand Sprout unveils new packaging

    MONTVALE, N.J. -- Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.

    The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch.

  • Buitoni takes the GMOs out of its refrigerated product portfolio

    SOLON, Ohio -- Buitoni, a consumables brand known for its refrigerated pasta and sauces, is making a move to no GMO ingredients.

    According to Buitoni, the change is the next step in an ongoing journey to offer consumers products that they know and trust. 

  • H2O Beauty rings in holiday season with new gift sets

    SAN FRANCISCO -- H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

    H2O+ Beauty says the new holiday offerings are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils or phthalates.

    The packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage.

  • Quaker unveils 3 new limited-edition oatmeal flavors

    CHICAGO -- After more than a half million submissions from consumers across the country, three new oatmeal flavors from Quaker are hitting the retail shelves.

    The Quaker Oats Company has announced the three finalist Instant Oatmeal flavors vying for a $250,000 grand prize in the brand's first-ever Bring Your Best Bowl Contest: Apple Cheddar Rosemary, Lemon Ricotta Pancake, and Vanilla Chai. Now it's up to America to decide which flavor will win.

  • MorningStar Farms launches five new veggie bowls

    BATTLE CREEK, Mich. -- MorningStar Farms is looking to appeal to the modern consumer with five new, 100% vegetarian heat-and-eat veggie bowls with globally inspired spices and flavors. 

    The line offers internationally-inspired varieties, as well as unique twists on classic favorites, such as Chik'n pot pie with a creamy wine and herb sauce, an Italian veggie sausage bake with creamy béchamel and tomato basil sauces, and vegan Japanese soba noodles with a zesty soy ginger garlic sauce.

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