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Just in time for Halloween: A snack so spicy it comes in a coffin
AUSTIN, Texas -- Amplify Snack Brands is targeting heat-loving consumers with what it calls the world's hottest chip.
The company's Paqui brand has launched a tortilla chip that is so spicy, it comes as a single chip packaged inside a coffin-shaped box. The limited-release Paqui Carolina Reaper chip has gone viral on social media feeds since limited amounts were first released in late September.