Center Store

P&G brands to serve 2016 Olympic athletes in Rio
RIO DE JANEIRO, Brazil -- On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble is ready to serve athletes, moms and families from around the world throughout the games.

The company has opened the P&G Family Home event in Rio, where Gold Medalist and Tide Pods ambassador Nadia Comaneci was on hand during the opening event to officially welcome moms of athletes from across the globe including the United States, Netherlands, Italy, Spain, France, Greece, Ukraine, Poland, and the host country Brazil.
Nauti Seltzer expands distribution across U.S.
WESTMINSTER, Mass.-- After only four months on the shelf, Nauti Seltzer is expanding both their offerings and their distribution footprint.

Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category. Nauti Seltzer is available in four flavors: raspberry, lemon-lime, grapefruit and cranberry in 12 oz. six-packs of cans and in the variety 12-pack.

Hallmark goes country in the greeting card aisle

KANSAS CITY, Mo. -- Hallmark has signed a new licensing agreement with the Country Music Association to bring music from some of the most popular country artists into the greeting card aisle.

With this contract, Hallmark says it will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.
VELCRO introduces HANGables for walls

BOSTON -- The VELCRO brand has expanded its range of solutions for home décor and organization with the introduction of HANGables Removable Wall Fasteners.

The fasteners allow users to hang and mount photos, frames, wall décor and organizational items without the mess, residue or damage of nails, tape or traditional hanging solutions.
Naked Juice campaign aims to help communities get healthier

MONROVIA, Calif. -- In an effort to raise awareness and provide fresh produce where there is none, Naked Juice is launching the 2016 #DrinkGoodDoGood cause campaign.

The beverage brand is partnering with Wholesome Wave, a nonprofit founded by James Beard award-winning chef Michel Nischan that works to make fresh, healthy food affordable and accessible for low-income families.
Retailers, suppliers putting ‘FLONH’ into practice

Retailers and suppliers are in the midst of a strategy shift in the consumable aisles. As consumers increase their focus on the role that diet plays in health care, retailers and suppliers are retooling their strategies to emphasize fresh, local, organic, natural, healthy products — something that Kantar Retail calls the FLONH effect.

(To view the full Category Review, click here.)
Martello, Sprout Nutrition honored at ECRM baby and infant show

At top from left: David Laugen, Director of Sales, Sprouts Nutrition; Scarlett Englebrecht, Retail Development Manager, ECRM; Brian Stone, Director of Sales & Marketing, Crossmark

ORLANDO, Fla. -- Martello has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its Yummy Spoon, a self-feeding baby spoon designed to help parents easily feed their babies.
OtterBox announces new case lineup for Samsung Galaxy Note7

FORT COLLINS, Colo. -- Leading mobile accessories brand OtterBox has launched a full lineup of premium cases for GALAXY Note7.

Symmetry Series and Commuter Series cases are available now, with Defender Series cases and Alpha Glass screen protectors coming soon.

OtterBox cases guard GALAXY Note7 from drops, dings and other mishaps, while Alpha Glass screen protectors guard the display against scratches. Each case design is subjected to 24 or more tests across more than 238 testing hours, earning the OtterBox Certified Drop+ Protection seal.
Mars launches better-for-you snack option

MCLEAN, Va. — The newest innovation from Mars in the better-for-you space is goodnessknows snack squares, part of a long-term commitment from the company to promote health and well-being — and introduce more choices for consumers.
Chobani ventures beyond the yogurt aisle

NORWICH, N.Y. — One of America’s leading Greek yogurt brands is moving outside the yogurt aisle for the very first time. Chobani has introduced two brand new product offerings: Chobani Meze Dips and Drink Chobani. Chobani Meze dips are a new line of Greek-yogurt based dips with four flavors — Roasted Red Pepper, Smoked Onion Parmesan, Three-Pepper Salsa and Chili Lime. Each dip has just 1 g of fat per two tablespoon serving and is low in calories. The 10-oz. containers have a manufacturer’s suggest retail price of about $3.99.