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  • Target launches kid-centered back-to-school strategy

    MINNEAPOLIS -- Target is taking an innovative approach to back-to-school season this year by involving kids every step of the way, from marketing to product development.

    The company announced Monday that it will build on the success of its kid-inspired Cat & Jack and Pillowfort lines by relying on kids to direct how it will fund school programs in their communities and concept, direct and produce its national marketing campaign

  • Lay's gives consumers a passport to global flavors

    PLANO, Texas, July 18, 2016 /PRNewswire/ -- America's leading snack chip brand is expanding its portfolio to include flavors that reflect consumers' increasingly global palates.

    Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - to chip form.

  • SetSational to debut at NACDS Total Store Expo

    NEW YORK -- SetSational, curated value-driven collections of jewelry that are presented in tamper-resistant packaging, will debut the week of Aug. 6 at the NACDS Total Store Expo.

    The creative forces behind SetSational have a combined 100 years of wholesale experience and are excited to bring their expertise to retail stores nationwide.

    SetSational makes for the perfect impulse or gift item because of the trendy combinations offered at a great retail price, under $10.

  • Genesis Today expands line of fruit juice drinks

    AUSTIN, Texas -- Supplement brand Genesis Today is expanding its popular line of Superfruit Juice with three new offerings that contain less sugar than other specialty juices.

    The brand announced it is launching Acai Berry Classic, Greens + Flaxseed, and Pomegranate & Berries + Resveratrol. These new Genesis Today juices contain 63-72% less sugar than the leading specialty juice competition.

  • Dannon rolls out sweeping ingredient changes to its products

    WHITE PLAINS, N.Y. -- Dannon is joining other consumables brands in trying to appeal to evolving consumer preferences by bringing big ingredient changes to all of its products. 

    The brand announced Thursday that new yogurts with non-GMO ingredients are available for the first time from Dannon. Dannon says this is the beginning of the transformation of the company's Danimals, Oikos and Dannon brands, which over time will evolve to contain non-GMO ingredients to add more choices to the most diverse range of yogurts available in the U.S. 

  • Terlato Wines launches millennial-friendly canned wine

    LAKE BLUFF, Ill. -- Terlato Wines is seeking to leverage a major growth opportunity for the brand by launching value-priced wines that appeal to millennials.

    Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs: Moscato Veneto from Italy and Pinot Noir from prime California vineyards.

    Cans are the fastest-growing packaging category for wine in the U.S. – up 270% over the last year. 

  • NCPA posts dates for revenue-boosting, front-end seminar, including at ABC's ThoughtSpot 2016

    ALEXANDRIA, Va. - The National Community Pharmacists Association on Tuesday announced its 2016 lineup of one-day seminars to help community pharmacy owners and front-end staff hone their merchandising and marketing skills, as well as a new sponsorship by Good Neighbor Pharmacy and AmerisourceBergen Drug Corporation to continue the Front-End Profit Building Seminars program.

  • Kashi unveils new packaging that tells a story

    SOLANA BEACH, Calif. -- Leading natural brand Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good.

    Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing people close to the food they love. Initial changes will be reflected across the company's logo and packaging portfolio.

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