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  • Mondelez International partners with Facebook on consumer insights and messaging

    DEERFIELD, Ill. -- Mondelez International announced Tuesday that it plans to work with Facebook to leverage consumer insights and messaging to create more meaningful mobile-first experiences between people and brands.

  • Black Forest's organic gummy bears star in reality video series

    OAKBROOK TERRACE, Ill. -- Ferrara Candy Company's Black Forest Organic brand is bringing a family of gummy bears, The Organics, to life in the brand's first-ever national marketing campaign.

    With three "episodes" launching this summer, viewers will get up close and personal with The Organics family in the reality-style web series as they tackle deliciously real topics including family dinnertime, getting "enhancements," and peer pressure.

  • Hot Pockets brings the taste of food trucks to freezers

    SOLON, Ohio -- Leading consumables brand HOT POCKETS has teamed up with food truck chefs to create all-new products that meet consumer demand for unique tastes in the frozen food section.

  • DSN, Mack Elevation announce new 10X Thought Leadership Forum

    The roster of speakers for the Aug. 5 event includes (clockwise from top left):  Alex Perez Tenessa, CVS; Bill Bergin, Rite Aid; Doug Stukenborg, former Target executive; Sarah Carberry, Google/YouTube; Brian Owens, Kantar Retail; Larry Levin, IRI; Justin Weigold, Facebook/Instagram; and Alex Hurd, Walmart.

    Is your organization aligned with your top customers?

  • Chobani launches new dips with vacation giveaway

    NORWICH, N.Y. -- This Fourth of July Chobani is marking the launch of Chobani Meze Dips by sponsoring a vacation rental giveaway.

    Fans can enter for a chance to stay in a Chobani-inspired home in New York City over the holiday by sharing their favorite way to "dip" on social media.

  • EY shopper analysis unveils 5 ways to effectively engage Gen Z consumer

    MONTREAL - Retailers need to replicate the ease of digital shopping in their brick and mortar stores if they're to successfully engage generation Z shoppers, accoridng to a EY report released Thursday. According to the report, e-commerce fulfills Gen Z's needs, and in order for retailers to be relevant, they must translate that experience in their stores.

  • New Nature's Fury NutriDrinks are packed with vitamins

    FRIDLEY, Minn. -- Nature's Fury is taking nutritional beverages to a new level by introducing NutriDrinks.

  • Wasa unveils new healthy snack: THINS crackers

    CHICAGO -- Popular Swedish snack brand Wasa has launched a hearty cracker that is targeted at the consumer who wants both whole grains and an irresistible crunch in their snack food. 

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