Center Store

Rubbermaid breaks ground with new food storage line
NEW YORK -- Consumers looking for something to help keep produce fresher longer in the fridge have a new option in the food storage aisle from Rubbermaid.

The brand has unveiled FreshWorks Produce Saver, a breakthrough food storage container that features patented technology to keep produce fresher up to 80% longer than traditional produce packaging.
Heluva Good! brings new heat to dairy case
LYNNFIELD, Mass. -- A major brand in the snacking category is adding some heat to the dairy case.

Heluva Good! is launching a new limited edition dip called Heluva Good! Dip Flavored with TABASCO. The new flavor features the peppery punch of TABASCO brand Original Red Sauce. The new dip also combines the iconic flavor of TABASCO brand seasoning with rich, creamy sour cream to create a bold flavor that livens up any snacking occasion.

MidWest Gloves & Gear inspires young gardeners with superhero collection

CHILICOTHE, Mo. -- Parents looking to make gardening with their children more fun will be attracted to a new line of lawn and garden accessories from MidWest Gloves & Gear.

Just in time for prime gardening season, the company has unveiled a new collection of Warner Bros. products for their exclusive licensed line of “Batman” & “Superman” Garden Gloves and Gear for kids. The colorful Batman & Superman products are great for preschoolers aged 2- to 5-years-old.
KRAVE aims to spread the #jerkylove among millennials

SONOMA, Calif. -- As sales of jerky continue to explode, especially among millennials, a leading brand is launching a national bus tour to spread more #jerkylove.

Just in time for summer, KRAVE will be satisfying consumers' taste for adventure and breaking new ground with the inaugural KRAVE Better Tour.
Report: Meredith Corp. leverages consumer intent across four areas
Parasol launches subscription service for disposable baby underwear

LOS ANGELES -- A personal care brand is reimagining baby care for the modern parent with the launch of Parasol Disposable Underwear for Babies.
Oprah Winfrey to launch food product line

Oprah Winfrey has quietly filed federal paperwork to secure trademarks over a cornucopia of foods under the name Oprah’s Kitchen, according to a report from the New York Daily News. The paperwork suggests Winfrey is considering putting her name on processed and preserved foods, juices, water and energy drinks, among others. (New York Daily News)
Quartz: General Mills to revamp breakfast offerings

General Mills is planning to roll out several products this month that make breakfast a meal increasingly consumed on the run. Quartz reports that single-serving pouches built for easy snacking and more breakfast bars are in the works. (Quartz)
Report: Are selfie sticks behind latest surge in lice?

Lice isn't just being transferred by shared hats or combs anymore, today a shared selfie may be responsible for the spread of lice, WPLG reported Tuesday. "A Wisconsin pediatrician calls the bugs 'social media lice,'" the news organization reported.
Dove unveils 3 new flavors with fruit and spiced nuts

HACKETTSTOWN, N.J. -- Chocolate and nut lovers now have a new way to enjoy both at once thanks to Mars Chocolate North America.

The company has introduced three new flavor combinations as part of the Real Fruit Dipped in DOVE Dark Chocolate lineup: Strawberry & Cocoa Almond, Blueberry & Vanilla Cashew and Raspberry & Honey Roasted Almond. The three new flavors expand the DOVE Dark Chocolate lineup from last year including Cranberries Dipped In DOVE Dark Chocolate, Cherries Dipped In DOVE Dark Chocolate and Blueberries Dipped In DOVE Dark Chocolate.