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Better Life kicks off spring with Target sweepstakes
ST. LOUIS -- Household product brand Better Life is launching the spring cleaning season with some tips, and an omnichannel sweepstakes with Target.
Arm & Hammer innovates in the cat litter aisle
EWING, N.J. -- One of the most popular household brands in America is targeting cat owners who want cleaner smelling home.

Church & Dwight Co. Inc., the makers of Arm & Hammer products, is launching new Arm & Hammer Clump & Seal MicroGuard Cat Litter. The new litter has innovative technology that seals and destroys immediate odor and prevents the growth of future bacterial odors.

New video kicks off multi-brand Kimberly-Clark partnership

DALLAS -- Kotex and Poise are kicking off an unprecedented partnership with HelloFlo, an e-commerce company focused on providing products, content and services for women and girls through every life stage.
Hallmark breathes new 'life' into greeting card aisle

KANSAS CITY, Mo. -- Hallmark is launching a new lifestyle brand to meet the ever-evolving needs of Hispanic consumers.

The company is transitioning its existing Spanish-language greetings line to a new brand called Hallmark VIDA.

VIDA, which translates to "life," will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.
BugBand offers natural defense against mosquitoes

CARTERSVILLE, Ga. -- As the hot, humid months of summer loom, BugBand aims to give consumers a natural line of defense against mosquitoes.

BugBand offers a line of DEET-free, insect repellent products that fight against mosquitoes and other insects that are so prevalent in the summer months.
Escalating use behind Amazon.com tripling of Dash Button offering

SEATTLE - Amazon.com on Thursday tripled the number of brands that can be replenished through the online retailer's Amazon Dash Button, including new brands like Doritos, Energizer, Red Bull and Starbucks. Even Trojan can now be re-ordered through Amazon.
GMDC partners with KOTRA on bringing Korean products to U.S. shelves

COLORADO SPRINGS, Colo. – Global Market Development Center on Thursday partnered with the Korean Trade-Investment Promotion Agency, a leading Asian trade group, to assist Korean companies and brands with market entry into the United States while leveraging U.S. retail channel opportunities.
Yankee Candle unveils the perfect summer collection

SOUTH DEERFIELD, Mass. -- The world's largest manufacturer of premium scented candles is taking consumers on a trip to Margaritaville.

Yankee Candle Company has teamed up with the fast-growing lifestyle brand in the United States to launch the Margaritaville Collection. Candles including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze, and Mother Ocean await shoppers at retailers nationwide.
Jelmar rebranding popular CLR product line

CHICAGO -- The manufacturer of some of the most popular household cleaning products in the United States is rebranding one of its leading product lines.

Jelmar, the maker of CLR and Tarn-X, is overhauling its CLR line to better connect with consumers through redesigned packaging that fully showcases the product's function and better communicates Jelmar's brand purpose.
IRI raises the stakes with IRI Lift, a real-time ad-tracking solution that measures sales lift

CHICAGO - IRI on Monday introduced IRI Lift, the industry’s only real-time digital advertising solution that measures offline sales lift. IRI Lift, developed in partnership with Kantar Shopcom, helps identify digital media optimization opportunities by determining which digital media is most effective with target audiences and ties media exposures to actual offline purchases down to the specific product and household level.