Center Store

Mars set to buy portion of P&G's pet food business
MCLEAN, Va. and CINCINNATI — Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business. The companies expect to complete the transaction in the second half of 2014.
Military retailer Exchange conducts in-house product quality testing
DALLAS – In the Army and Air Force Exchange Service’s Quality Assurance testing facility, it is not uncommon to see a flicker of light through the blinds or to experience the faint smell of burning plastic seeping up from under the closed doors.

Military shoppers expect the products they purchase to meet high standards for safety and quality, and the Exchange takes steps beyond federal regulations to ensure customers can be confident that the diamond engagement ring is genuine, the baby’s crib is secure and kids’ toys are safe.

AmazonFresh launches new tool to revolutionize shopping list generation

SEATTLE — AmazonFresh recently launched a new tool called the Amazon Dash that allows users to scan items or speak the items aloud as part of a new way to shop for groceries without having to go into the store or shop online.

"Every member of the family can use Dash to easily add items to your AmazonFresh shopping list," AmazonFresh announced. "Keep it on your kitchen counter or hang it on the refrigerator. Did your kids just eat the last of the cereal? Conveniently refill and restock your home's everyday essentials, and have fun doing it."
Rockin' Green announces new detergent

SAN ANTONIO, Texas — Rockin' Green, a supplier of eco-friendly cleaning products, announced the introduction of a new non-toxic Auto Dish detergent, available in a 16-oz. package. The detergent will be available in more than 60 Buy Buy Baby locations.

The new addition to the Rockin' Green lineup to eliminate frustration in the dishwashing process, the company said, and can supply up to 30 loads per bag.

The detergent also is sold online for $12.95 at RockinGreenSoap.com
CandyRific releases new Marvel-themed items

LOUISVILLE, Ky. — CandyRific, a supplier of candy and novely products that utilize popular licensed brands, has expanded its license with Warner Bros. to create two novelty items — Marvel Avengers Shield Candy Fan and Marvel Avengers Light & Sound Hammer.
Power E-Cigs debuts Express starter kit

MIAMI — Power E-Cigs, an electronic cigarette company, has launched Power E-Cigs Express Rechargeable Starter Kit. The kit is built with advanced Minimax technology, which provides extended battery life and a pleasing vapor experience for the consumer, the company said.
Little Seashell to launch seasonal cards

TORONTO — Little Seashell, a designer and manufacturer of greeting cards, announced the launch of its line of 2014 summer cards. Consumers can choose from three animal-themed cards, which include a squirrel, raccoon and peacock.
SnoozeShade nabs Cribsie Award

SANTA MARIA, Calif. — Prince Lionheart announced that SnoozeShade, one of the newest additions to its line of products, is the recipient of the 2014 Cribsie "New Arrival" Award. The Cribsie Awards recognize the best products, services and websites for babies.

The SnoozeShade provides babies and young children with a restful environment when they're away from home or during the bright summer months. SnoozeShade, available for strollers and car seats, allow babies to rest while blocking out sun rays, inclement weather and pests.
Tide preps for spring cleaning with latest addition

CINCINNATI — Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for the annual spring cleaning tradition and will give consumers the ability to clean both in and out of the laundry room, the company said.

Tide Oxi can be used to clean everything from carpet and upholstery to bathtubs and patio furniture. Consumers also can use it as an additive to laundry detergent as an added stain fighter.
C-Line Products announces new classroom kits

MOUNT PROSPECT, Ill. — C-Line Products, a developer and manufacturer of storage, protection and organization products for office products and education markets, announced two new resources for the classroom.