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P&G introduces Febreze allergen reducer, partners with Sam Champion
CINCINNATI — Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.
Cape Cod launches new popcorn varieties
HYANNIS, Mass. — Cape Cod Potato Chips, a brand from Snyder’s-Lance, announced new Cape Cod Popcorn in Sea Salt and Kettle Corn varieties. The brand also is reviving its previously retired White Cheddar flavor. The new additions are ideal for consumers looking for a health-conscious alternative, the company said.

Yankee Candle hatches new Peeps candle

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.
5-hour Energy sponsors soccer player Oribe Peralta

FARMINGTON HILLS, Mich. — Living Essentials, distributors of 5-hour Energy shots, announced that it is sponsoring Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX Santos Laguna team. This marks the first time 5-hour Energy has worked with a professional soccer player.
Mountain Dew announces new content project

AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.
Kind Healthy Snacks releases Strong & Kind snack bars

NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand's first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.
Snyder's of Hanover doles out Pretzel Spoonz

HANOVER, Pa. — Snyder's of Hanover has launched new Pretzel Spoonz, a double-ended, spoon-shaped pretzel designed for scooping up dips, cheese and spreads.

Pretzel Spoons can be enjoyed in limitless combinations, the company said. The new product is now available nationwide and carries a retail price of around $3.69 for a 12-oz. bag.
Bayer HealthCare launches new flea and tick treatments

ORLANDO, Fla. — Bayer HealthCare LLC Animal Health division on Wednesday launched eight flea and tick treatments and control solutions, which are to be sold at pet specialty retail stores. The announcement was made at Global Pet Expo, the pet industry's largest annual trade show.

Four of the new products — Advantage Treatment Spray for dogs, Advantage Treatment Spray for cats, Advantage Treatment Shampoo for dogs and Advantage Treatment Shampoo for cats — aim to give pet owners an array of options for pest treatment.
IRI's 2013 'Pacesetters' deliver healthy benefits, innovation

CHICAGO and ORLANDO, Fla. — IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

There were 190,000 new UPCs and 9,500 new brand launches that hit the shelves in 2013.
H-E-B creates line of organic products

SAN ANTONIO — Grocer H-E-B has introduced in March its own line of organic products that focus on everyday pantry staples such as canned tomatoes and vegetables, cereal, crackers, fruit and specialty spreads and coffee.

The new H-E-B Organics line, which also includes items throughout the produce and market departments like cheese and various beef products, is USDA-certified organic, which prohibits the use of GMOs.