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Treating furry friends to good health
Pet products have moved into the OTC aisles and even behind the pharmacy. Sales of pet supplies/OTC medicine are expected to reach $12.56 billion in 2012, according to the American Pet Products Association.
One of the key drivers of the category, according to Packaged Facts, is the growing population of pets with specialized health needs, especially senior and overweight dogs and cats.
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Hi-tech accessories lead category sales
Sales of pet supplies (excluding pet food) reached $11.1 billion last year, an increase of 2% over 2010, according to a new Packaged Facts study. Bob Vetere, president of the American Pet Products Association expects annual spending on pet products to increase, especially in the convenience segment of the pet accessories segment.
Vetere said sales of products that help pets care for themselves — such as programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats — are on the rise.