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  • Concentrated Clorox enters market

    OAKLAND, Calif. — Clorox has released a concentrated version of its namesake liquid bleach.

    The concentrated Clorox is designed to improve whitening on clothes and significantly reduce the amount of water and plastic used, ultimately helping minimize Clorox bleach's and the company's environmental footprint. The change reduces the typical 96-oz. bleach bottle to a 64-oz. size.

  • Tide taps Betty White for Vivid White + Bright relaunch

    CINCINNATI — Tide is relaunching its Tide plus bleach alternative detergent with a new name.

    Tide Vivid White + Bright is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, the brand said. Tide also is releasing Tide Vivid White + Bright Boost, which is designed to give laundry an extra boost for the peskiest of stains.

  • Cool Gear International introduces CG Sport line for fall

    PLYMOUTH, Mass. — Cool Gear International has introduced its CG Sport line of versatile hydration bottles.

  • Paris Business Products seeks to bring Dotz cord identifiers to masses

    WESTAMPTON, N.J. — A line of cord and cable management products is making its way to retailers nationwide.

    Paris Business Products announced it has signed an exclusive license to manufacture and distribute the Dotz brand of cord and cable management products throughout North America. Dotz cord identifiers are designed to take the guesswork out of knowing what cord, cable or wire is in what plug and belongs to what device. Each identifier features a bright color and a preprinted insert, the company said.

  • Merrick Pet Care launches new dog food recipes

    AMARILLO, Texas — Merrick Pet Care has introduced a new line of dog food recipes.

  • Wisk Deep Clean taps Rulon Gardner as 'sweat ambassador'

    WILTON, Conn. — Wisk Deep Clean has tapped its first-ever "sweat ambassador," the laundry brand said.

    Rulon Gardner, a U.S. gold and bronze medal Greco-Roman wrestler and NBC television analyst, will allow share his wisdom and philosophy of years both on and off the wrestling mat, from winning a match to removing body oils and sweat from his clothes, Wisk said.

  • Scott Almquist joins Sun Products

    WILTON, Conn. — Sun Products has appointed a new chief customer officer.

  • CE accessories a boon for drug stores

    Impulse purchases are a big part of the electronic accessories segment for the drug channel. Drug stores see strongest sales in such commodity items as blister-packed cameras and camcorders, personal music players, headphones, iPod docks and blank media, according to TWICE’s Alan Wolf. A recent TWICE Top 100 Report said CVS and Walgreens saw a slight decrease in consumer electronics sales in 2011, while Rite Aid category sales were up nearly 6%.

     

     

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