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  • Diet Coke highlights partnership with The Heart Truth campaign

    ATLANTA — In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.

  • Campbell's appoints SVP, chief human resources officer

    CAMDEN, N.J. — Campbell Soup Co. has appointed a new leader for its human resources department.

    Robert Morrissey, who has served as VP human resources for Campbell's North America division since 2006, was appointed SVP and chief human resources officer. In his new role, Morrissey will be responsible for Campbell's global human resources function, including talent acquisition and management, organizational effectiveness, compensation and benefits, and diversity and inclusion for the company's 18,000 employees.

  • Sticky Buddy makes market debut

    FAIRFIELD, N.J. — TeleBrands has launched Sticky Buddy, a new reusable sticky roller that is designed to remove hair, crumbs and more without ruining fabrics.

    The company said it recently secured the exclusive intellectual property rights for the roller, which was invented by Tylor Ross of South Bend, Ind. The roller also features little "rubber fingers" that help users reach deep into carpets to remove ground-in messes, TeleBrands said.

  • Tic Tac debuts Shake It Up campaign

    SOMERSET, N.J. — Tic Tac has unveiled its first-ever 360-degree marketing campaign, the brand announced Monday.

  • Hostess gives Twinkies brand the chocolate treatment

    IRVING, Texas — Hostess is making one of its limited-edition treats a full-time staple.

    The company said it has expanded its Twinkies line to include chocolate creme Twinkies. Available in multipack and single-serve options, the new Twinkies item is being rolled out to store shelves nationwide.

    Chocolate creme Twinkies were first introduced last spring and have become part of the Hostess portfolio after positive consumer response, the company said.

  • Nestlé celebrates Valentine's Day with new treats

    GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

    This Valentine's Day, consumers can purchase the following items:

    • SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

  • Self-chilling beverage can to make market debut

    IRVINE, Calif. — Joseph Co. is introducing a new beverage that will be chilled without the use of ice or refrigeration.

    The company said its West Coast Chill energy drink features a can that utilizes Microcool technology — which was developed, patented, and licensed by Joseph Co. — and includes an activation button on the can allows the beverage to drop 30 degrees within minutes. The beverage is based on natural ingredients and contains no sugar, no caffeine, and no artificial colors or flavors, Joseph Co. said.

  • Jack Link's shows love with meat bouquets, Sasquatch-themed cards

    MINONG, Wis. — Beef jerky brand Jack Link's has introduced an online Valentine's Day promotion.

    The brand said it is offering fans easy-to-follow instructions to create a Jack Link’s meat bouquet, which gives fans the chance to enter to win a Sasquatch gift pack filled with Jack Link’s products. What's more, the brand also is touting Sasquatch-themed Valentine’s Day cards.

    The materials are available on JackLinks.com/HappyValentinesDay.

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