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  • Fage shakes up fat-free line

    JOHNSTOWN, N.Y. — Greek dairy company Fage announced it has expanded its fat-free yogurt line to include new flavors.

    The lineup of Fage Total 0% yogurt now includes a raspberry flavor and Fage's original fruit flavors, including strawberry, cherry, peach and blueberry, the company said.

    The new Fage Total 0% flavors are scheduled to roll out in select markets over the course of the next few months and soon will be available nationwide.

  • Kellogg's characters to don milk mustache

    BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

    The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes' Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

  • Medela launches Calma in the United States

    MCHENRY, Ill. — A product exclusively designed for breast-fed babies has made its U.S. debut.

  • Kraft gears up for spinoff with sales realignment, workforce reduction

    NORTHFIELD, Ill. — Realigning U.S. sales, consolidating U.S. management centers and streamlining corporate and business unit organizations are on the to-do list of Kraft Foods as it prepares to spin off its business in two independent public companies before the end of the year.

  • Passage Foods, Beth Hillson enter recipe partnership

    COLLINSVILLE, Conn. — A maker of international cooking sauces has teamed up with the founder of the Gluten-Free Pantry brand to develop a range of recipes for those seeking gluten-free meal solutions.

    Passage Foods said its partnership with Beth Hillson, who was diagnosed with celiac disease in 1976 and also serves as president of the American Celiac Disease Alliance and recently penned "Gluten-Free Makeovers," will help cater to time-starved consumers who want home cooked meals that are nutritious, healthy and gluten free.

  • M&M's adds new character

    HACKETTSTOWN, N.J. — Move over, Ms. Green. There's another leading lady coming to the M&M's clan.

    M&M's announced that its spokescandies, including Red, Yellow, Orange, Green and Blue, will be joined by Ms. Brown, who will debut in an ad premiering during Super Bowl XLVI. M&M's also is giving people a taste of Ms. Brown on Jan. 30 by unveiling the first images of the new character during special events in Los Angeles and New York, as well on Facebook.

  • For the love of pie: YoCrunch introduces new line

    CHICAGO — YoCrunch has launched a new line that combines yogurt with crumbly, crunchy pie crust toppings.

    YoCrunch's pie parfait are made with fat-free vanilla yogurt and real fruit and include toppings that can be mixed in, making them convenient, portable and better-for-you dessert or snack alternatives, the company said.

    YoCrunch pie parfaits are available in apple, cherry and triple berry flavors for a suggested retail price of $3.19 to $3.89 for a four-pack of 4-oz. cups.

  • The top promoted brands of 2011 revealed

    SOLON, Ohio — An analysis conducted by ECRM of retailers’ ad circulars during 2011 showed some familiar names dominated the list of top promoted brands and revealed some interesting movements among others.

    The ECRM report showed use of circular print ads grew by 5.5% in 2011 despite increased activity overall in the areas of online, mobile and social.

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