Center Store

STAMFORD, Conn. — Nestlé Waters has introduced a new campaign that encourages consumers to maintain healthy habits by drinking sparkling water beverages.

ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

Sprout Foods products are available at retailers nationwide.

WESTPORT, Conn. — TCC has been granted a global license for retail loyalty promotions to Rovio's Angry Birds franchise, TCC recently announced.

The multi-year agreement provides TCC with worldwide rights to the Angry Birds franchise in a wide range of distribution channels, including supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores.

The deal was brokered by TCC USA's VP marketing and licensing Nicole Piper.

NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.

The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.

WHITE PLAINS, N.Y. — The Dannon Co. on Monday announced the launch of Dannon Oikos Greek yogurt, which will replace the brand's existing Greek yogurt brand. It will join the company's Stonyfield Organic Oikos Greek yogurt.

CARLISLE, Pa.—Numerous strategies for combatting the epidemic of childhood obesity have emerged lately, but one could argue that among the most effective are those that happen where people get their food.

NEW YORK — Organic food brand Happyfamily has announced the launch of two new products to help tots, teens and adults easily kick hunger pangs while on-the-go — Happysqueeze, an organic superfruit smoothie, and Happymorning, an organic supergrain breakfast smoothie.

The new snacks are made with Salba, a grain that boasts omega-3 fatty acids, delivers 6 g of protein and is high in fiber, calcium, iron, vitamins and antioxidants. The packaging is BPA-free.

TAUNTON, Mass. — Tribe Mediterranean Foods is launching four new flavors to its hummus line, the company said.

The new hummus flavors include Cilantro Chimichurri, which includes cilantro and spices and is inspired by South American cuisine; Olive Tapenade, with chopped Mediterranean olives and herbs; Savory Mushroom, described as "earthy and flavorful with a rich assortment of spices"; and Mediterranean Style, with olive oil and paprika.