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  • Cos. play on education, tradition to nab consumers’ toy dollars

    Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.

    Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”

  • Breaking down the cereal code

    You’ve heard it before, and it’s true: Breakfast is the most important meal of the day.

    Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

    Skipping breakfast not only deprives a person of needed nutrients, but the first meal of the day also helps refuel the body and brain with energy, and kick-starts the metabolism.

  • Tortilla touchdown

    DALLAS —Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of its classic tortilla chips. The game day-inspired chips’ hearty texture makes them naturals for dipping. The chips are available in 12-oz. bags and carry a suggested retail price of $3.99.

  • Pharmacists engage with patients in campaign for improved nutrition

    Should retail pharmacists tell their patients to eat a good breakfast?

    A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely.
    Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

  • Whoopee! American Greetings brings the laughs

    CLEVELAND Jokers will be sure to embrace the latest laugh-out-loud card line from American Greetings.

    The greeting card company announced its first-ever whoopee-cushion greeting card line, called "It's a Gas!" Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope.

     

  • Health officials cracking down on smoking with graphic tobacco control strategy

    WASHINGTON The Department of Health and Human Services on Wednesday unveiled a new comprehensive tobacco control strategy that includes proposed new bolder health warnings on cigarette packages and advertisements. Once final, these health warnings on cigarettes and in cigarette advertisements will be the most significant change in more than 25 years.

     

  • Planters gives Mr. Peanut a voice

    EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand's new marketing campaign.

     

    Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

     

     

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